E-Commerce Website Features and Benefits:
Features:
Essential:

Product listings: Clearly showcase your products with high-quality images, descriptions, and specifications.
Search function: Allow customers to easily find what they’re looking for using keywords and filters.
Shopping cart and checkout: Make it simple for customers to add items to their cart and complete secure purchases.
Customer accounts: Enable customers to create accounts for faster checkout, order tracking, and wishlists.
Content management system (CMS): Manage website content easily, like product descriptions and blog posts.
Mobile responsiveness: Ensure your website looks and functions well on all devices, especially mobile phones.

Advanced:

Personalization: Recommend products based on browsing history and purchase behavior.
Reviews and ratings: Allow customers to share their experiences with your products.
Live chat and support: Offer real-time assistance to customers.
Marketing automation: Send targeted emails and promotions to customers.
Social media integration: Connect your website with your social media channels.
Payment gateway integration: Offer a variety of payment options for secure transactions.
Inventory management: Track inventory levels and automatically update product availability.
Security features: Implement measures to protect customer data and prevent fraud.

Benefits:

Increased sales: Reach a wider audience and sell products 24/7.
Reduced costs: Lower overhead compared to brick-and-mortar stores.
Improved customer service: Offer convenient online support and self-service options.
Data-driven insights: Track customer behavior and preferences to improve your business.
Greater scalability: Easily expand your product offerings and reach new markets.
Global reach: Sell products to customers worldwide.
Brand building: Create a strong online presence and build brand awareness.

Additionally:

The specific features and benefits you need will depend on your unique business goals and target audience.
Consider your budget, resources, and technical expertise when choosing e-commerce platforms and features.
Regularly update your website and features to keep up with the latest trends and technologies.